Here is an inspiring true story about how lighting up trees in the jungle-yes christmas lights-helped lead Guerilla fighters away from a violent life. I had the chance to visit Colombia last year. It is an incredible country and may have the nicest people on earth. Unfortunately they are still having major issues with a small part of the population and that is what many people know about the country. I never felt unsafe while traveling there and can't wait to go back.
Taken from The Ted website:
“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.